Despite the ongoing global challenges posed by geopolitical tensions, economic crises and volatile markets, Zecher GmbH was able to achieve above-average success in 2024. The export business and strategic internationalisation in particular proved to be key success factors.
Continuous expansion into international markets was a key driver of success. Zecher was able to further increase its export share through targeted investments in sales partnerships and market development. The company recorded strong growth in Latin America, Asia and Africa in particular. More intensive cooperation with local partners and close customer support helped to strengthen the company’s market presence in the long term.
Zecher is increasingly focusing on internationalisation in order to position itself successfully in global competition in the long term. In addition to opening up new markets, the company has invested in innovative technologies and production processes in order to meet the increasing demands of international customers. “Our goal is to be recognised worldwide as a reliable partner for the highest quality and precision. Internationalisation is the key success factor here,” explains Thomas Reinking, Sales Director.
The current geopolitical situation and economic uncertainties pose major challenges for many companies. Supply chain problems, rising raw material prices and volatile markets also demanded a high degree of flexibility and innovation from Zecher. Nevertheless, the company managed to consolidate its position through forward-looking planning and strategic foresight.
In 2025, the company says it will continue to focus on the international market and further expand its export strategy. Growth will be driven forward by investing in sustainable and optimised production methods, digital innovations and even closer customer relations.
“2024 has shown us that we can be successful even in challenging times with the right strategy and a strong team. We are optimistic about the future and will consistently continue our international expansion course,” concludes Reinking.
