Industry group Young People in Print has confirmed its rebrand to Young People in Print and Packaging, marking an important step in better representing the full breadth of the industry it serves.
The decision follows extensive feedback from across the sector, highlighting the need for greater clarity and inclusivity of both the print and packaging industries. The new name reinforces the organisation’s commitment to supporting, promoting, and attracting young talent across the entire spectrum of print and packaging.
As part of the rebrand, the organisation is introducing a new logo, alongside the development of a new website and updated industry materials. These changes are designed to further modernise the organisation’s presence and better connect with both industry stakeholders and the next generation of talent.
In parallel, the board is being restructured to bring in a broader range of expertise and representation from across both print and packaging. New appointments will be announced in due course.
Looking ahead, Young People in Print and Packaging has an active year planned, including:
- A series of open house events at print and packaging sites, offering young people first-hand insight into the industry;
- Attendance and speaking at the Corrugated Conference, FESPA, Barcelona 19-22 May;
- Exhibiting at The UK Corrugated Industry Trade Show, Telford, 6-7 October in partnership with SPA;
- The creation of a promotional video for companies to use in attracting young talent;
- Increased collaboration and coordination with key associations across the sector.
These initiatives aim to strengthen engagement, raise awareness of career opportunities, and support the long-term sustainability of the industry workforce.
“This rebrand is a natural evolution for us,” says Kelvin Bell, Sales Director, Vpress and YPIP2 board member. “The industry has told us clearly that print and packaging go hand in hand, and it’s vital that we reflect that. Our focus remains on inspiring and supporting young people to explore the wide range of opportunities available across both sectors.”
