XSYS is set to launch a direct sales and service structure in Italy. The establishment of its sales and service organisation comes as XSYS strengthens its presence as a full solutions provider for its customers globally. XSYS Italia S.r.l. will be based in Milan, with new staff recruited to help drive this initiative at local level.
For many years, Flint Group has relied on Heidelberg as strategic partner in the Italian market for distribution of brands including nyloflex®, Xpress, nyloprint®, nylosolv®, ThermoFlexX imagers and Catena plate processing equipment. However, with the recent establishment of the new XSYS division gathering all Flint’s pre-press activities under one umbrella, an evaluation of the current go-to-market strategy found that key national markets would profit more from having locally based, dedicated operations.
“We are grateful for the excellent support we have received from Heidelberg in Italy over the past two decades,” says Friedrich von Rechteren, Commercial Vice President, XSYS Global. “With the integration of pre-press equipment into our organisation as a step towards a full system supplier, the time has come to take the next step in our journey and give customers direct access to the full benefits of our new streamlined offering in plates, pre-press technology and equipment, along with our fast response service and support.”
The deployment of the new strategy will see all sales and service functions taken over by the XSYS team, with logistics integrated into the existing European network. For Italian customers, this will ensure that they receive fast and efficient support across the country, backed up by XSYS remote support service.
Newly appointed Sales Managers Roberto Malagu, Marco Cremonini and Alessandro Casella and Sales Operations Officer Luigi de Luce, as well as technical service Cristian Marchesini are bolstering the Southern European sales team specifically to cover the Italian market and give customers direct access to XSYS expert advice.