Graphic Design USA (GDUSA) has announced the winners of its 59th Anniversary GDUSA Package Design Awards, a celebration of the power of effective package design and related disciplines to advance the brand, tell the story, make the sale.
The annual competition includes more than 20 categories. This year, more than 2,750 entries were received overall – one of the biggest totals ever. A highly selective top ten percent were selected as winners and presented with a Certificate of Excellence.
Global packaging design company, Equator, picked up awards for four projects, including its work on Molson Coors ‘High Life’, ASR Group’s Domino sugar range, Aldi USA’s Bravissimo Single Origin Coffees, and US Foods’ Kombucha drinks range.
Equator’s collaboration with Molson Coors on its High Life beers was a winner, with colours and typefaces chosen to create nostalgia and an old school champagne glass driving home the brand proposition of Miller High Life as the ultimate celebratory beer.
Michael Duffy, Global Creative Director at Equator, comments, “We want to thank our client partners for trusting us with their creative vision and working with us to bring it to life! Being challenged to push ourselves as a team, to explore the unexpected and deliver something truly impactful, is what great design is all about. Congratulations to all of the teams involved in these projects.”