Winner of Luxury Packaging Design competition confirmed

Antalis, together with Brief Cases, has confirmed the winners of the ‘Smart Luxury Packaging: Drinks Sector’ competition, in collaboration with Norwich University of The Arts.

The competition invited students to explore high-end drink sector brands and to design limited, luxury packaging to promote their own brand concept. Winning projects were selected from submissions by students at Norwich University of the Arts, by a panel of judges.

The Smart Luxury Packaging: Drinks Sector brief was judged according to criteria including design, recognising opportunity, impact, commercial viability, brand strength and presentation. After extensive reviews of all shortlisted work, five students were recognised with awards.

Joint gold winners are Bethany Hansford with ‘Smith Sutton’, and Isabella Atkinson with ‘Tinbeerwah’.

Bethany designed “Smith Sutton” with inspiration from her long-standing librarian grandfather, with luxury, reusable brandy packaging in the form of an old book. Foiling and embossing gives a premium and exclusive feel to the outer, while the inside is lined with a marble pattern, linking back to book cover linings of old and providing a contrasting and contemporary feel upon opening. The bottle itself incorporates a label on which a name can be handwritten for personalised gifting, with the keepsake pencil provided. Showing consideration for the environment, Bethany specified a selection of 100% recyclable paper products, from Antalis, for her impressive design which creates a unique experience for the consumer.

Joint gold winner Isabella Atkinson named her gin brand after her childhood home, the suburb Tinbeerwah in Queensland, Australia, for which she uses a laser cut sunrise style motif. The area is characterised by its lush tropical rainforest and exotic plants and celebrates natural Australian botanicals; both of which became the inspiration for Isabella’s design. The keepsake packaging has shelf appeal and the bottle label is cleverly laser cut to create light refraction for impact. Through creating luxurious sustainability with her packaging, with the balance of its paper-based construction and special finishes including gold foil, Isabella’s design has heightened luxury appeal.

Olivia Kennedy was awarded silver for ‘Bryhtnoth’, a salted caramel vodka in recyclable packaging utilising foiling and laser cutting for a perception of luxury and to provide striking impact for gifting.

Mia Jones’ creative concept ‘Mortimer’s’ received the bronze award. Creating giftable, boxed wine, Mia designed the outer box to become a lantern by placing a light inside, post-packaging use. Completing the awards, highly commended was given to Abigail Ballard-Lawrence for her ‘Sailmakers White Rum’ packaging, with each cut-out on the box reflecting the shape of sails.

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