WestRock honored for outstanding merchandising achievement

WestRock received 19 awards at this year’s Outstanding Merchandising Achievement (OMA) Awards, the most of any entrant, including the distinguished Creative Award.

WestRock won the Creative Award for a permanent display for a large personal care consumer goods company that was launching a new shaving product designed specifically for women. The display reinforced the company’s brand messaging with elements of playfulness and humor.

“As consumer shopping preferences evolve and the retail environment becomes more competitive, retailers need to find more ways to engage shoppers and convert them to buyers,” said Rick Parris, senior vice president, Merchandising Displays at WestRock. “WestRock’s retail expertise across a variety of channels and in numerous industries allows us to leverage our scale and drive differentiated value for our customers.”

WestRock earned two Gold Awards, three Silver Awards and 13 Bronze Awards. Award highlights include:

  • SmileDirectClub™ In-line Portfolio Display @ Walmart. Gold – Healthcare, Permanent
  • Native Bathtub Endcap for Proctor & Gamble. Silver — Mass Merchandise, Semi-permanent
  • Colgate® Target Optic White® Advanced Endcap for Colgate-Palmolive. Bronze — Hair Care and Skin Care, Temporary (pictured, above).

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