Weleda increases pharmaceutical packaging traceability

Esko has teamed up with Weleda, manufacturer of certified natural by NATRUE personal care, to streamline its pharmaceutical packaging process through the integration of Esko WebCenter with Content Management. 

Previously, Weleda had used a CMS to manage pharmaceutical product texts with an interface to external programs. Through the adoption of cloud-based collaborative workflow platform, Weleda streamlined its complex packaging process with full traceability of content changes.  

“For us, the traceability of changes is very important,” said Simone Luntzer, International Packaging Management Team Leader, Pharmaceuticals. “That is why we appreciate the WebCenter workflow solution. The system provides a good overview of ongoing and completed tasks. We use the statistics and libraries, which give us quick access to our data. Esko WebCenter already offers a very good solution in the standard version, which makes customisation superfluous. Everything is cohesive and streamlined.”  

The Content Management module of WebCenter allows users to specify, manage, and reuse content such as text, claims, symbols, barcodes, and other content for use on packaging artwork, labels, leaflets, IFUs and more. It also enables them to manage and structure content without the need to manually copy and paste content from spreadsheets, documents, and other sources. Approved content can be reused in the artwork and for regulatory body use in submission-ready file formats. 

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