Van Genechten Packaging and Schoepe Display are set to bolster their competence area in POS placements with a strategic partnership. With this step, the two family-run companies who have a long track record of award-winning creative and innovative products in their business fields, will provide brand owners with an attractive one-stop shop with a European network.
Van Genechten Packaging’s product range has included creative and eye-catching secondary placements for its customers since 2020. Schoepe Display offers a complex range of services related to the development, production and logistics of high-quality short-term displays made of cardboard and corrugated board for POS placements. This alliance offers brand owners efficient and attractive cardboard packaging, promotional packs and all kinds of innovative POS solutions all under one roof.
Andreas Grathwohl, Managing Partner, Schoepe Display, explains, “With this move, we have gained a high-performance partner with excellent experience in primary and secondary packaging and recognised competencies in creative POS solutions – making them an ideal complement to our portfolio. For customers, this means better speed-to-market and an all-round carefree package with all services from folding cartons and promo packs to secondary placement displays all under one roof.”
Frank Ohle, CEO, Van Genechten Packaging Group, adds, “With the broad range of services and technical capabilities this achieves for both companies, we offer unbeatable potential to help our existing and new customers’ brands shine even more successfully at the POS.”