Universal Engraving Inc. recently launched a revitalized website and a new logo to highlight its commitment to innovation.
The updated Universal Engraving logo reflects the balance of foundational values and forward thinking innovation. It retains the familiar navy and gold colors but incorporates a bolder, modernized typeface and increased negative space. The subtle nod to the former icon has been invigorated with speed and global reach.
“This brand refresh gives our customer base confidence that our core values remain tried and true with the visual connection to our foundation, while showcasing that we are adaptable, innovative and an on-trend industry leader,” said Nicole Mercer, Marketing Director at Universal Engraving.