Two Sides Europe has confirmed the appointment of Josh Birch as Managing Director, effective 1 January 2027.
Birch succeeds Jonathan Tame, who has led Two Sides since 2014. During Jonathan’s tenure, Two Sides has developed into a globally recognised initiative promoting the sustainable attributes of print, paper and paper-based packaging, with activities across Europe and North and South America.
Birch has worked with Two Sides for more than six years and, as Marketing Manager, has played a central role in developing its communications, research, member engagement and the Two Sides and Love Paper campaigns. He said, “I am incredibly honoured to become Managing Director and to build on the exceptional work Jonathan has led over the past 12 years.
“Two Sides has an exciting opportunity to strengthen the support and value we provide to members, expand our reach into new European markets and make factual, evidence-based information about print, paper and paper-based packaging more widely accessible.
“Our new AI-enabled multilingual communications platform will allow us to engage directly with audiences across Europe on a scale that has not previously been possible. Alongside this, we will continue to develop our research, resources, advocacy and member services. Our industry has an extremely positive story to tell, and I am excited to lead the next stage of Two Sides’ development,” he concluded.
