‘Trends in the Beverage Packaging Industry: Ingredients for Success’

Esko has launched a free downloadable e-book, ‘Trends in the Beverage Packaging Industry: Ingredients for Success’, which outlines key industry trends and the tools brands can adopt to capitalise on them for commercial success.

The global market for alcoholic beverages amounted to over $1.49tn  in 2020 and is expected to grow to $2.2tn by 2025, according to Statista. Changing consumer habits during the pandemic have led to a plethora of new behavioural trends, which equates to a host of opportunities for brands hoping to capture new market share in the sector.

“Almost a third of consumers would like to continue working from home and coupled this, over half of consumers are actively looking for tips on personal health and wellbeing. In catering to this, brands can expand into whole new categories. For example, alcoholic flavoured water known as Hard Seltzer,” says, Matthew Haws, vice president – global marketing, Esko Brand Solutions. “When creating whole new product lines with multiple SKUs, smart brands are using digital tools to help streamline the journey and make the transition from ideation to new product launch pain-free. With digital asset management (DAM) tools like MediaBeacon, external assets can be approved and made available to marketing teams to ensure promotion is extremely agile.

The latest free resource from the Esko team covers market trends and offers deeper insight into categories such as spirits and cocktails. Packaging trends are also on the agenda with a look at digital tools for success. Download the Esko Trends in the Beverage Packaging Industry: Ingredients for Success now.

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