Pro Carton, the European association for carton and cartonboard manufacturers, is calling on the paper-based packaging industry to support its latest initiative Trees into Cartons, Cartons into Trees (TICCIT) – a new outreach and educational programme designed to teach the next generation of consumers about sustainability and renewability.
TICCIT (pronounced ‘ticket’) is aimed at children aged 8-11-years and is all about trees, sustainability and the environment. Already a huge success in the US, where the programme was originally devised by the Paperboard Packaging Council, more than 100,000 children have taken part to date. Pro Carton is rolling out the programme across Europe, following trials in the UK and the Netherlands.
The TICCIT programme will be run in the UK by BPIF Cartons – the UK association of carton manufacturers – in conjunction with Pro Carton, its European partner and the initiative will highlight the benefits of sustainable packaging and how European forests, which provide wood for making paper and packaging materials, have been growing by the equivalent of over 45,000 tennis courts every day!
Pro Carton hopes it will educate the next generation of shoppers on the values and benefits of cartonboard, while helping companies to forge strong links with their local communities. A wealth of resources have already been created, including presentations and activities to engage children and their teachers and each child gets to plant their own sapling.
