Smurfit Kappa’s innovative pre-print liner came out top in this year’s FlexoTech International Print & Innovations Awards. The striking pre-print liner, which was designed for leading beer brand Beck’s, took the honour in the ‘Sacks and Corrugated Pre-Print Liner’ category. The complex liner required a high concentration of ink coverage to meet the customer’s brief of realistic, stand-out print. In order to achieve the attention-grabbing finish, composite colours were used to build the brand’s vivid green shade and put the bottle in the spotlight. With up to 82% of purchase decisions being made in-store, there is increasing pressure on brands to create a dramatic on-shelf presence and the beautiful Beck’s packaging more than delivers on the brief.
Chris Shaw, General Manager of Smurfit Kappa CRP Pre-Print, commented, “I am delighted for Smurfit Kappa to have been recognised as a winner in this area. For designs requiring a photo-realistic finish and high-volume production, pre-print is a valued option so we are seeing many customers choosing this for their products. This achievement is thanks to the dedication and hard work of our experienced printers and graphics teams.”