Genuport Trade GmbH recently began a partnership with American chocolate manufacturer, The Hershey Company. Thimm has developed an efficient pallet display to position confectionery products from the well-known American brand Reese’s in retail outlets. Genuport has focused on a promotional design for the highlight of the American football season.
American sweets have long since found their way into German supermarkets. This has been made possible by companies such as Genuport Trade GmbH. Headquartered in Norderstedt, Germany, the family-owned company specialises in the distribution and marketing of international food brands. For more than 70 years Genuport has successfully positioned food brands from all over the world in Germany with innovative import concepts. Thimm has developed an efficient pallet display to support the new partnership between Genuport and The Hershey Company in the food retail sector:
The aim is to promote the various Peanut Butter Cups from the Reese’s brand in good time for the highlight of the American football season and showcase them in the German food retail sector. The displays should continue to be usable beyond this temporary campaign. The new 1/4 pallet displays are manufactured with offset-laminated doublewall corrugated board. They consist of a self-adhesive display body with four variable trays as well as optional panels and a topper. The four levels have a load capacity of up to 20kg and can be adapted to fit Reese’s large product range. This flexibility means confectionery products can be placed flat or upright. The trays can be locked at an angle for this purpose. Depending on the type and quantity of the fillings, customers can be further targeted through the optional advertising spaces placed between the trays. Thimm delivers the stable pallet displays flat-packed and thanks to the adhesive, they can be assembled and filled quickly. The topper rounds off the displays as a height element and also provides more space for changing advertising campaigns. The use of sustainable, recyclable corrugated means the displays can be completely recycled after use.
