The winning design of the ‘Better with Less’ Design Challenge

Metsä Board has confirmed the winner of its international packaging design competition the ‘Better with Less – Design Challenge’.

‘Expandable Eco Street Food Ware’ is a smart and ecological solution that addresses the growing demand for street food packaging and to find an alternative to the use of plastic. This year sustainability and the dual role of packaging, played an especially strong role among the participating designs.

Expandable-Eco-Street-Food-Ware-KV-1

The winner is a highly adaptable plastic-free packaging solution that can provide a simple and trendy alternative to plastic and styrofoam containers which are typically used to serve fast food. The paperboard container is 10 inches in diameter when laid flat and can be folded up to eight different ways ranging from a cone to a plate. The simple design therefore has many applications and can accommodate many types of food.

Besides saving material, the design minimises the space occupied by the container during storage as well as in disposal and recycling. The ‘Expandable Eco Street Food Ware’ was designed by Christine Gamboa, a Senior Art Director, and Gaudy Danao III, an Associate Creative Director, both from the Philippines. Christine and Gaudy will receive the main prize of €7,000.

“The winning design is a simple, smart and practical solution offering high variability with minimal material use – reflecting ‘Better with Less’ at its best. It provides a good user experience and is truly environmentally friendly and economical.  Made of a plastic-free barrier board it is easily recyclable, compostable and biodegradable,” says the competition’s chairman, and the member of the jury, Ilkka Harju, Packaging Services Director at Metsä Board.

The winner of the second prize and €2,000, is ‘Bruk’, a sustainable beverage carton that can be easily recycled with reduced plastic content, designed by Eric Smith from the United States.

The third prize and €1,000 went to ‘Razor’ that replaces standard plastic packaging by a minimalist paper box that covers only the razor heads while leaving the handles uncovered. The design was created by Magdalena Schmitz, Sarah Redlich, Mikayla Just and Alejandro Don Flores, all students in product design at the Münster School of Design.

Metsä Board also offered an additional prize of an internship for one student at its new upcoming Paperboard and Packaging Excellence Centre in Finland. ‘Reload’ that allows the storage and sorting of full and empty batteries in the same package won the judges over in the student category. The package is designed by Hamzeh Za’balawi, Franziska Prior, Marcel Diederich and Oliver Ricker.

In addition, an honorary mention went to Jasper Chou’s Project FF that is a sustainable glueless container for French fries and ketchup.

Join our Newsletter

Sign up to our weekly newsletters for updates on articles, interviews and events

Sign up