The industrial-scale press will be the first HP PageWide C500 unit installed in Poland, operating in Kornik at TFP’s main corrugated plant in Western Poland. The press will enable TFP to serve the local market as well as deliver on-demand, variable sized and personalised products for brands in Poland, Germany and central Europe.
“As a large player, we are always focused on being the first to introduce new technology to fulfill our customers’ needs as soon as they arise in the market. We are always looking for the best machine available and the right target market,” said Andrzej Tylenda, Vice President of TFP. “The C500 will give us new possibilities to deliver a fast-change in graphics, different graphics for target markets, and marketing promotions such as beer packaging customised for local football clubs.”
“It’s exciting to see how TFP is taking the lead in launching a high-volume operational digital business model in their market with the high quality output, workflow and efficiency offered by the HP PageWide C500,” said Mark Rowland, HP PageWide Industrial EMEA Go to Market. “Poland is a key strategic location for delivering digital advantage to Poland and its neighbouring territories.”
According to Tylenda, a key market for the HP PageWide corrugated print is TFP’s eco-concerned customers. “Companies more focused on the environment will choose a water-based ink solution,” he said.