Supertape has invested in two presses from BOBST, with DIGITAL MASTER 340 and MASTER M6 machines being used to overhaul and streamline its production.
The self-adhesive products specialist has opted to replace its existing fleet of five flexo presses and toner-based digital printing engine with the two BOBST presses.

The DIGITAL MASTER 340 (left) and MASTER M6 (right) presses, decorated in Supertape’s distinctive livery
DIGITAL MASTER 340 is a modular all-in-line platform that combines flexo and digital capability. The press prints with a 1200 dpi resolution and includes the option of digital white. MASTER M6 is a fully digitalised flexo press that runs BOBST’s DigiFlexo automation technology.
Leander Dekke, Production Manager, Supertape, said, “With the new DIGITAL MASTER 340 we were able to change labels previously printed by traditional flexo, which resulted in less changeover times and less costs in plates.
“Similarly, the MASTER M6 helps out with the tape production. While many companies make use of third parties in labelling, its enhancing and in-line finishing capabilities have enabled us to do everything in-house. It gives us enormous advantages on delivery time and cost-efficiency.”
The decision to downsize its fleet size without compromising quality or capacity was made by Supertape as part of a conscious effort to improve the use of space in its factory and minimise energy wasted from production. The company is already benefitting and has seen press uptime increase from 50% to 70%.
The presses have also introduced Supertape to new technologies, such as UV curing and BOBST’s AccuCheck and Connect platforms.
BOBST Sales Manager Phil Baldwin said, “[Supertape’s] work in adhesive labelling is truly cutting-edge and as such it needs the type of machinery that can be customised while retaining that core of quality and speed.
“We’re excited to see where our presses can take them, now and in the future.”