Sun Chemical to offer brand protection

Sun Chemical and Document Security Systems, Inc. (DSS) have entered a partnership to cross market and sell one another’s anti-counterfeiting products. The strategic partnership allows Sun Chemical to market and sell DSS’ suite of anti-counterfeiting technologies that include smartphone authentication, hidden images and copy protection. DSS will also market and sell Sun Chemical’s wide range of anti-counterfeiting solutions, including multiple covert taggant-reader systems, special effect inks and smart sensor technology.

“As leaders in anti-counterfeiting, we are always looking for cutting-edge solutions that our customers can use to protect themselves,” said Jim Reiman, Director of Brand Protection for Sun Chemical. “This partnership with DSS offers even more anti-counterfeiting options for our customers to choose from. We’re particularly excited by DSS’ advanced smartphone authentication capabilities and how they complement our own product portfolio.”

DSS’ brand protection solutions include a portfolio of products, which help businesses and governments protect against fraud and counterfeiting. The company’s anti-counterfeiting solution, AuthentiGuardTM, enables consumers or supply chain personnel to validate product authenticity with a smartphone.

Sun Chemical’s anti-counterfeiting portfolio consists of multiple taggant-reader systems, special effect security inks, and other proprietary technologies. To learn more, visit www.sunchemical.com/anticounterfeiting to download the company’s white paper, ‘Anti-counterfeiting Technologies for Packaging.’

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