James Cropper took home seven awards at the Pentawards, a celebration of global packaging design excellence. The Pentawards ceremony was held on Friday 10 November, at Magazine London.
The collection of wins included four gold awards for the papermaker’s innovative collaborations with Perrier-Jouët, Dom Ruinart and Off-White, all setting new benchmarks for conscious packaging design.
One of the heroes of the event was the Perrier-Jouët Belle Epoque ‘Cocoon’ Gift Wrap which scooped two of the leading wins. The eco-designed gift wrap redefines luxury and sustainability, seamlessly blending paper pulp and vine shoots to craft an exquisite box that marries beauty and environmental responsibility without compromising on quality.
The papermaker’s partnership with Maison Ruinart also earned James Cropper a gold award. The chalk wrap design revolutionised the champagne market, offering a fresh facet of innovation to encase the prestigious bottles of this iconic brand.
In the realm of beauty packaging, James Cropper clinched another gold award for its ‘Paperwork’ range designed for Off-White™. This four-piece pulp box, used for fragrances, nail polish, or make-up, is a shining example of sustainable design, crafted from mono-materials and produced using 100% green energy, eliminating plastic entirely.
The Kendal-based team at James Cropper also secured a silver and bronze award for their work with Lancôme, and a bronze for their own ground-breaking packaging concept, which showcases the limitless design possibilities of moulded fibre.