Sourceful launches ‘Spring’, free to use AI tool for packaging design

Sourceful, the sourcing platform for packaging, has launched a new generative AI tool called ‘Spring’. The free-to-use tool is available on Sourceful’s website and will generate packaging design ideas with just a few simple prompts.

Spring is a new solution for businesses looking for a smarter way to source beautiful, sustainable packaging for their brand. The tool is the latest addition to Sourceful’s easy-to-use platform that combines the power of AI, innovative data tools and direct connectivity with manufacturers. This enables Sourceful customers to design, make, source and deliver bespoke packaging quickly, easily and sustainably.

Spring is the first free-to-use generative AI tool to be launched by a company in the packaging category. It is intended to help anyone looking to buy packaging get ideas and inspiration quickly. The tool works in minutes, using word based prompts and some simple questions about brand colours and design style.

Wing Chan, co-founder of Sourceful said, “If you’re a small business or starting out in e-comms and you don’t know much about packaging, it can be difficult to know where to begin. With Spring, potential customers can start ideating and experimenting straight away on the Sourceful website without the need to engage designers or agencies. Spring is just one example of how Sourceful is using the latest technologies to solve supply chain challenges and make things more efficient and more sustainable for businesses.”

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