Sorbafreeze responds to customer demand with 100% recyclable insulated box

Sorbafreeze, the chilled packaging division of Pitreavie Packaging Group, have responded to customer demand by creating an insulated packaging solution that is 100% kerbside recyclable.

The company has built a reputation by creating packaging solutions based completely around the needs of customers. Originally a manufacturer of un-hydrated ice packs, they quickly moved to include hydrated ice packs before developing their full line of insulated packaging, boxes and mailers. Their renowned Chilltek Fastfill insulated box was the first piece of packaging born from customer need and quickly climbed the ranks to become their bestselling product; providing a simple, easy to use box that saves time and space whilst keeping temperature sensitive goods safe for up to 48 hours.

Over the last few years, the company has focused on providing bespoke packaging solutions with custom sizes and branding, allowing their customers to truly stand out from competition and effectively market their brand. This, in conjunction with their products, which can be purchased directly from their e-commerce website with next day delivery, has catapulted the brand to the forefront of the insulated packaging industry.

Now they’ve launched their most recent innovation: Chilltek Ecotek, the kerbside recyclable box with chill chambers made from 100% corrugate and absolutely no plastic. Ecotek is flatpack delivered, reducing shipping requirements and minimising carbon emissions as a result. It’s also BRCGS accredited, ensuring quality and safety within the food industry and providing full confidence that temperature sensitive goods will stay safe for up to 48 hours.

Michelle Ottolini, Business Unit Manager, Sorbafreeze, said, “I’m thrilled to release the Ecotek box – an innovation that’s been in the works for months but couldn’t be released until it was absolutely perfect, both in terms of environmental sustainability and ability to function as an effective insulated packaging solution. We’ve spared no expense and gone to great lengths to ensure the Ecobox is strong, with two layers of doublewall corrugated to withstand courier handling. It is also convenient; the box can be popped open and packed – saving precious assembly time.”

Stephen Heslop, Managing Director, Pitreavie Packaging Group, said, “I am delighted that our Sorbafreeze business is now able to launch its innovative Ecotek insulated box solution. It further demonstrates our commitment and desire to drive innovative solutions for our customers.”

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