SOLIDUS SOLUTIONS, now Solidus, is unveiling a new brand identity which unites the business under one clear mission, brand purpose, and direction as part of its ongoing commitment to a circular economy and to supporting the ever-evolving packaging industry.
The re-brand comes amidst a new phase of growth for the business which appointed a new CEO, Rienk Jan van der Kooi, in March and announced an €11m investment for a new line of packaging solutions earlier this year.
The company is launching a new logo and brand identity, yet the brand’s mission remains steadfast. ‘Your circular packaging partner’ is the new tagline defining its commitment to circularity as the trusted partner.
van der Kooi, states, “Solidus continuously invests in further growth with future-oriented production methods, innovative machinery, and sustainable processes and the rebrand brings to life our renewed commitment to promote a circular economy whilst at the same time add value to both customers and end users. This is an exciting chapter.”