Smurfit Kappa picks up 12 WorldStar awards

Smurfit Kappa has picked up an impressive 12 WordStar awards, more than any other entrant.

The achievement in the prestigious global packaging awards is testament to Smurfit Kappa’s commitment to designing the most innovative, creative and sustainable solutions for its customers.

Solutions that distinguished themselves in this year’s WorldStar awards include an octagonal cake box, a transportation pack for electric scooters and a striking point-of-sale display for sardines.

The e-commerce category was an area in which Smurfit Kappa shone. One of the products that caught the judges’ eyes in this category was a clever e-commerce pack for plants which keeps the soil and pot separate to prevent spillage and arrive intact.

Arco Berkenbosch, Chief Innovation Officer, Smurfit Kappa, said, “We are thrilled to have come out top at these highly respected and global awards. Over the years, we have built up a collection of over 8000 designs on our Innobook tool which our design teams can draw on for inspiration. This has really helped to foster a culture of creativity and raise the bar internally. I’d like to congratulate the talented people across Europe and the Americas that came up with these award-winning solutions. All of them solved a particular problem for the customer in a truly unique way and delivered considerable sustainability benefits.”

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