PepsiCo-owned ‘Walkers’ is a leading UK crisp brand aiming to reduce the 660 million plastic pack bags it produces per year. The challenge was to replace the outer plastic packaging on their 22 & 24 multi-pack with a new sustainable corrugated alternative. The solution had to meet the retailers needs, the consumers high expectations of the brand and optimise supply chain efficiencies.
Smurfit Kappa‘s design team and technical experts worked collaboratively with Pepsico and their machine manufacturers to develop a 100% paper-based concept. They carried out a full supply chain analysis using the company’s SupplySmart service to calculate the logistical benefits of moving to the new corrugated pack.
By switching the outer packaging to corrugated on the 22 and 24 multipacks, Walkers remove 250 tonnes of plastic from its supply chain each year, increase pallet load and deliver a faster and more efficient process. The new sustainable solution has improved visual impact in store, strengthened Walkers sustainable brand image and has received positive engagement through social media.