Smurfit Kappa has announced a new partnership with Wigan Athletic Football Club. The sponsorship deal will see the packaging manufacturer’s branding appearing on the back of the new 2019-20 season home and away kits. The club, which is fondly referred to as ‘The Latics’, will be playing in the 2019-20 Sky Bet Championship which gets underway next month.
Commenting on the new partnership Wigan Athletic Executive Chairman, Darren Royle, said, “To partner with a world-renowned business such as Smurfit Kappa is a great opportunity and major coup for Wigan Athletic. The fact that Smurfit Kappa wants to be connected to this journey we are currently embarking on is really pleasing and I look forward to developing the relationship between Wigan Athletic and Smurfit Kappa.”
Clive Bowers, CEO of Smurfit Kappa UK, added, “We are excited about our partnership with Wigan AFC and we wish them all the best in the upcoming season. While we are a global company, we have a number of operations in the UK and we look forward to building on this new relationship.”