Smurfit Kappa is continuing to bring digital innovation to the corrugated industry by developing a range of multi-purpose paper that will be suitable for both digital and flexographic printers. The advancements in digital printing, including customised graphic design, have delivered a range of benefits to customers including greater flexibility and an uplift in sales. As the provider of a broad portfolio of paper-based packaging products, Smurfit Kappa is capitalising on its expertise and experience to develop a new and sustainable solution for all printing technologies.
The new paper will open up a world of new possibilities for the packaging industry. While one of the properties of the new range being worked on currently is that it will be suitable for both UV and water-based digital print, it will also be compatible with traditional flexographic printers, providing more choice for customers.
Speaking about the new paper, Lars Henriksson, VP Product Development, Smurfit Kappa Paper Division said, “To offer our customers the right graphic design with the right flexibility and quality, Smurfit Kappa has embraced digital printing. This new range of paper has performed well in our beta programme tests and looks promising. It will be another step forward on our journey towards digitalising the paper-based packaging industry.”
The launch of the new paper is planned for later this year and follows on from Smurfit Kappa’s investment in state-of-the-art digital printing machines.
