Estrella del Sur Awards in Argentina

At the prestigious Estrella del Sur Awards in Argentina, Smurfit Kappa came out on top in two categories.

The company’s innovative bulk tray for blueberries triumphed in both the ‘Food’ and ‘Sustainable Packaging’ categories. The tray, which is automatically assembled, eliminates the need for plastic and is made entirely from recycled board.

Smurfit Kappa was approached by its customer, Berries del Plata, with a request for packaging that would reduce its environmental footprint alongside maximising the use of space in pallets. The innovative packaging has the capacity to transport 3kg of blueberries, protecting the fruit throughout the supply chain and reducing logistics costs.

The outer layer is flexo printed with water-based inks to increase the visibility of the brand.

“It is an honour to receive these awards which are recognition of the twin pillars of innovation and sustainability which underpin everything that we do,” said Germán Gambini, CEO of Smurfit Kappa Argentina and Chile.