Smurfit Kappa award success in Brazil

Smurfit Kappa has been recognised as a leader in innovative packaging design, scooping numerous awards recently in Brazil. The ABRE awards recognises packaging which stands out as icons of excellence in quality, technology, design, functionality, sustainability and innovation.

Smurfit Kappa won an ABRE award in the ‘Solutions for Retail and E-commerce’ category for confectionery producer Docile using the shelf ready packaging (SRP) solution. The award winning customised solution for Docile’s Maxmallow product resulted in a 50% reduction in shelf replacement time and led to an 18% increase in sales due to the more attractive design and consumer friendly packaging.

Smurfit Kappa Brazil also won two awards from EMBANEWS in the ‘Technology & Quality’ and ‘Marketing’ categories. The company was awarded for its technological approach to packaging, with use of eye tracking technology tools. Developed at the Experience Centre in Brazil, this technology captures the movement of consumer’s eyes in a retail environment which helps analyse and provide insights on how attractive and effective packaging is to consumers.

The second award was for a sustainable and durable packaging solution designed for an egg producer which can now offer an e-commerce option to their customers.

On receiving the awards, Manuel Alcalá, CEO of Smurfit Kappa Brazil said, “Smurfit Kappa is committed to providing sustainable and innovative packaging solutions for our customers and we are delighted to be recognised with these awards. Sustainability and innovation are at the core of our business and we have a proven track record in providing our customers with packaging solutions that result in more efficient supply chains and boosting product sales.”

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