Smart and sustainable packaging for monthly Subscription box

Luxury packaging specialist Pollard Boxes has created a stylish, sustainable and smart presentation box for the Limited Edition lookfantastic® beauty subscription box in collaboration with the environmentally conscious REN Clean Skincare.

Already proud to be cruelty free, REN’s current aim is to be waste free by the end of 2021; so lookfantastic® wanted a pack that was either recycled, recyclable or reusable to fit with the REN brand ethos. The Limited-Edition subscription box featured a set of miniature REN Skincare products to introduce customers to the brand without having to invest immediately in a full-sized bottle or pot.

The plastic-free box is made from 100% recycled Eco Kraft paper and manufactured in the UK. The choice of paper ensured the box remained sustainable without compromising on quality. The option to include shredded Kraft paper inside the box provided additional protection for the products to minimise the risk of damage in transit. With an emphasis on reuse, the inside lid of the box was printed with detailed instructions on how the box could be repurposed after delivery. The colourful finish helped to create strong brand identity and was achieved with vegetable-based inks which are used by Pollards as standard.

Wanting to give customers added value, the inclusion of smart packaging was required to give further information by making the pack interactive. A QR code was printed within the lid which, when scanned, gave access to a beauty themed online-magazine. This is another example from Pollard’s portfolio of Smart Packaging which helps blend a digital world with a physical object in the customers hands.

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