According to research estimates, the global packaging printing ink market could reach approximately $13.45 billion by 2026. Experts predict India to be a significant contributor to this figure. Due to the pandemic, in last 12 months businesses have struggled to provide seamless, contactless order delivery systems. The packaging industry is no exception. While consumers are ordering more products online, the demand for packaging materials, labels and printing inks has seen an increasing trend.
Siegwerk’s real-time tracking feature makes the ordering process quick for customers. Previously, customers had to spend time and manpower in painful delivery tracking methods that often resulted in reduced efficiencies and unreliable results. Delays and uncertainties in transportation made the process cumbersome. The process of tracking now takes almost zero time and Siegwerk’s new feature makes it possible with just a click on real time basis. Once the customer places an order on the customer portal, they receive a confirmation number and an order confirmation detailing the order. They also receive the details of when the consignment will be ready for dispatch. Track and Trace feature enables them to see the vehicle tracking number and a live tracking button on the portal against their order as the consignment gets dispatched. Customers will receive constant updates throughout the process.
Siegwerk launched its customer portal in India last year, which is an online ordering platform for its customers in India aimed at providing a complete contactless order management facility starting from placing orders to making payments online and now adding to the delivery status too.