Siegwerk, during the first quarter of 2021, joined two important initiatives to promote circularity in packaging. The company is consistently pursuing its strategic direction to become a company for circular packaging solutions.
The first initiative, 4evergreen, is a cross-industry alliance with members representing the whole packaging value chain and aiming to optimise fibre-based packaging circularity as well as climate performance. 4evergreen endeavours to raise the overall recycling rate of fibre-based packaging to 90% by 2030. The goal is to be accomplished through the initiatives and insights from different workstreams comprised of 4evergreen members focusing on different aspects of collection, sorting and recycling as well as the circular design of fibre-based packaging.
“Growing waste volumes and stricter regulations increase the demand for recyclable packaging,” said Daniel Drochner, Head of Technology, Business Unit Tobacco. “Siegwerk strongly supports 4evergreen’s objective to further increase the recycling rate of fibre-based packaging. Siegwerk is committed to increasing circularity in packaging and excited by the opportunity to participate in realising the objectives of 4evergreen
The second initiative, CosPaTox, is an EU project to establish a quality standard for non-food plastic post-consumer recyclates from mixed feedstock input streams.
“Both initiatives, while different, are a direct reflection of Siegwerk’s holistic understanding of creating a circular packaging system,” said Alina Marm, Head of Siegwerk’s Circular Economy Hub. “Firstly, it is not about paper vs plastic, it is about finding the best packaging solution for the circular use case. Secondly, it’s about addressing concrete needs in the current system such as the gap in recyclate quality standards.”
