Folding Carton

At Museum of Brands in London

The Museum of Brands in Notting Hill, London, is hosting a new exhibition, in partnership with Pro Carton, the European Association of Carton and Cartonboard Manufacturers, to celebrate environmentally friendly carton-based packaging. ‘Save the Planet’ entries from this year’s European Carton Excellence Awards will be on display for three months to highlight the very best in recyclable, renewable and biodegradable cartonboard. The exhibition includes this year’s winner, Van Genechten’s BalloonGrip, made using Stora Enso cartonboard. The judges said the product provides an ingenious, recyclable and biodegradable replacement for plastic balloon holders, allowing balloons to be tied so that air does not leak out and the balloon is held securely.

Exploring how brands shape the world, the Museum of Brands is home to more than 12,000 original packs, posters and products from iconic, internationally renowned brands spanning from the Victorian era right up to the modern day. Over 30 ‘Save the Planet’ entries will be exhibited in their own display case, alongside information explaining why paper-based cartonboard is the future of packaging if manufacturers, designers and marketers want to build a truly circular economy.

Save the Planet – Pro Carton’s display is at the Museum of Brands from now until the end of January 2020.