What began as a purely technical decision has evolved into a strategic turning point for Sade Ofset Packaging & Label, Turkey. The Istanbul-based operation, specialising in chocolate packaging, wet-glue labels, and high-quality packaging solutions, today uses Prinect Production from HEIDELBERG as the central platform for digitally managing its print production. Prepress, press, and production planning are seamlessly connected, with production and quality data captured automatically.
Murat Demir, Owner and Managing Partner of Sade Ofset Packaging & Label in Istanbul.
The starting point was a practical problem. When the RIP of the CtP system needed to be modernised, Sade Ofset faced substantial upgrade costs. Heidelberg offered a subscription model as an alternative, providing an entry point into the Prinect workflow. At that time, the company was running exclusively on presses from other manufacturers. “At first, moving to Prinect seemed like a straightforward business decision to avoid high upgrade costs. Looking back, I can say that decision became an important strategic turning point for our company,” said Murat Demir, Owner and Managing Partner, Sade Ofset.
From the very beginning, Prinect’s paper stretch compensation proved to be a particularly decisive advantage. In packaging and label printing with substrates ranging from 70 to 80 g/m², precise registration had been one of the greatest production challenges. “Maintaining register accuracy on thin materials was a major challenge for us. With Prinect’s paper stretch compensation, we were able to manage this issue much more effectively,” Demir explained.
As confidence in Heidelberg grew, Sade Ofset expanded its use of Prinect to cover planning, cost analysis, and production control. This laid the groundwork for a fundamental consolidation of press capacity. Last year, the company replaced two existing presses with a new Speedmaster CX 104 equipped with an inline colour and quality control system. Today, a single press achieves the production volumes that previously required two machines running double shifts. “Our goal was to bring planning, prepress, and pressroom together in one integrated environment to improve efficiency, scheduling quality, and resource utilisation,” added Demir.
“The Sade Ofset example shows that the digitalization of production processes goes far beyond individual software functions. It is only through the intelligent networking of data, machines, and processes that the foundation for efficiency gains and economically successful production is created,” said Jürgen Grimm, Head of Prinect, Heidelberg.
As its next step, Sade Ofset plans to further integrate Prinect with its existing MIS system in order to increase the level of automation in production control.
