Robinson to create luxury packaging for Aveda

UK-based Robinson has been chosen to create the luxury packaging for Aveda Parti Pris and Mini and More boxes.

Robinson Paperbox Packaging has been commissioned to manufacture two promotional boxes for Estee Lauder’s premium haircare brand Aveda. Both boxes were made with a black lined board interior using a CMYK outer design which have a matt varnish and gloss UV varnish gloss finish.

Pierre-Alexandre Latimier, Marketing Assistant, Aveda EMEA, commented, “We have used Robinson Paperbox Packaging for a number of projects previously. Their pricing and service levels are one of the main reasons we chose them for this project. With demanding lead times to work to it’s great to have a supplier that can deliver on time and in full.”

Jon Walker, New Business Development Manager, Robinson Paperbox Packaging, commented, “These boxes were manufactured on our new SATE rigid box line which has been recently installed. This machine is the most advanced on the market and produces exceptional quality boxes.”

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