RH Fibreboard has rebranded as Peninsula Packaging Group, bringing together the expertise and capabilities of RH Fibreboard, SH Fiske and Smart Packaging under a single brand identity.
The rebrand follows a series of acquisitions and investments supported by parent company Goonvean Group, which acquired RH Fibreboard in 2019. RH subsequently expanded its operations with the acquisition of Bristol-based SH Fiske in 2023, followed by Smart Packaging in 2024.
The business has also invested in its manufacturing capabilities, including the establishment of a large-format packaging facility in Wellington, Somerset, in 2022.
Operating across three manufacturing facilities in Wellington, Bristol and Thornbury, Peninsula Packaging Group brings together the experience and production capabilities of the businesses to offer a wider range of packaging solutions.
In confirming the rebrand, the company stated that its new identity better reflects its current operations and future ambitions, bringing together its expertise, innovation and customer-focused approach under a single brand. The company also emphasised that its commitment to customer service and existing partnerships remains unchanged.
