Essentra Tapes has confirmed it is stepping up the production of its RE:CLOSE resealable tape solution for the LATAM region following a surge in market interest. As the market continues to shift in favour of packaging that provides a beneficial end-user experience, converters are increasingly looking to integrate reclosable packaging into new and existing production lines.
Keeping pace with consumer needs and their desires is a continual challenge, but reseal features are one way that packaging can both prevent product waste and gain consumer market share.
In addition to the affordability and simplicity of integrating RE:CLOSE tape, another reason for the ongoing shift lies in the growing consumer demand for companies to show environmental responsibility. Brand owners and consumers are seeking out products that offer sustainable solutions and maintain convenience. RE:CLOSE addresses both of these needs. By retrofitting state-of-the-art applicators, brands and their packaging manufacturers can actively engage consumers in the journey and explain the vital role packaging plays in supporting the environment.
“The resealability market throughout Latin America is growing rapidly,” said Ian Beresford, Head of Marketing and Development, Essentra Tapes. “Consumers are demonstrating a clear preference for brands marketed in reclosable packaging, and regional brands and suppliers are actively seeking out our RE:CLOSE tape to meet growing demand.”
Essentra Tapes deliver tear tapes and applicator solutions to diverse markets, including paper and board, flexible packaging, eCommerce, tobacco, and FMCG, across Europe, North and South America and Asia.