The RDM name is a new identity, the result of a journey that started in 2008, with the strategic business combination between two major cartonboard producers in Europe, Cascades and Reno de Medici, as well as the creation of Careo. This strategic merger was finalised in June 2016, with the contribution of the La Rochette mill into the Reno De Medici group, resulting in one unified company.
“RDM becomes one company, one brand, with one strategy and one management team, aligned in order to reinforce even further the value creation to all our business partners. This is good news for all of our stakeholders, external as well as internal ones. We become more agile and flexible, and we will continue to build stronger relationships opportunities between the new RDM entity and our customers”, says Michele Bianchi, the new RDM group CEO. “We want to strengthen our presence and visibility in Europe and overseas, and deliver a better promise to all our customers,” Mr Bianchi added.
Together with the new brand, RDM is introducing a new logo, which represents the unity, reliability and credibility of this newly formed company. This new brand will be launched on January 1st, 2017 and will be gradually implemented across the different operations and offices in Europe.