Pro Carton has announced the launch of a brand-new award scheme, aimed primarily at marketing, media, business and film students in Europe with €5,000 going to the winning entry. The Pro Carton Student Video Award challenges students to create a short promotional video about the benefits of cartons and cartonboard.
Students can enter the competition for free by submitting a short video lasting between 30 secs and 2.5 mins, exploring the advantages of using cartonboard packaging. Entrants are encouraged to ‘think outside the box’ in terms of the video style, with the brief open to interpretation.
Tony Hitchin, General Manager of Pro Carton said, “We are delighted to launch this new initiative which invites students to highlight and promote the advantages of eco-friendly cartonboard. With more than 30 years representing the interests of the carton and cartonboard industry, we are encouraging young marketing and film students to bring a fresh approach to our ongoing work by telling the story through the medium of video.”
The launch follows on from the successful Pro Carton Young Designers Award which has now become one of the biggest student creative design competitions in Europe.
In addition to the €5000 prize, the winner of the inaugural award will be invited to visit the city of Krakow in Poland to collect their prize at the Gala Awards dinner at the ECMA Congress this September.
As a visual tool to tell the world about the benefits of cartonboard, the successful video will be used across Pro Carton’s social media channels, as well as in presentations at events and on the Pro Carton website.
Hitchin concluded, “Whether it’s product protection or consumer convenience, the benefits of cartonboard are endless and we can’t wait to see what these young videographers produce.”
The competition is open to all European full time students. Up to four students can enter together. All entries must be submitted by 3 July 2020. Full details can be found here.