Pro Carton reveals new Museum of Brands exhibition

A brand-new collection of the best in carton packaging has gone on show at the Museum of Brands in Notting Hill, London. The Museum of Brands is home to over 12,000 exhibits from iconic, internationally renowned brands spanning from the Victorian era right up to the modern day.

Beginning October 2020, all the winners from the European Carton Excellence Awards 2020 are now on display with pride of place going to the Carton of the Year which went to Van Genechten Packaging for its Roku Gin pack. In total, there are 21 beautifully designed cartons on show including the Save the Planet and the Innovation Award winners and the best packs produced on both recycled fibre and virgin board.

The winning brands and packaging manufacturers were announced during the first ever virtual Carton E-vent & Awards ceremony which took place on 7 October. The exhibition offers visitors the first chance to physically see the all the winning entries.

Liam Montgomery, Museum Manager Museum of Brands said, “Pro Carton’s exhibition last year was a great success so we’re delighted to be partnering with them once again. The association’s message of sustainability and saving our planet couldn’t be more topical, and so we know our visitors will love it! As our Museum shows, packaging design is central to brand image and we are seeing more and more brands make the move towards sustainable packaging. The collection of winning packs is truly inspirational and demonstrates just have versatile and innovative cartons can be.”

Tony Hitchin, (pictured above) General Manager of Pro Carton, said, “It’s a pleasure to return to Museum of Brands to display excellence in the cartonboard industry. While some exhibitions at the Museum of Brands take visitors on a trip down memory lane, we’re excited to showcase the sustainable packaging concepts of the future! We hope the winning entries of the European Carton Excellence Awards both educate and inspire visitors to act responsibly and choose cartons.”

The exhibition is open until January 2021. To visit the exhibition, click here for tickets:

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