Pro Carton appoints new General Manager

Pro Carton has appointed Winfried Muehling as the new General Manager, following the recent retirement of Tony Hitchin. With sustainability high on the agenda of many FMCG businesses, Muehling will continue to promote the many advantages of cartonboard and cartons to brand owners, retailers, consumers, and government.

With almost 30-years’ experience working in the global packaging and FMCG industry, Muehling (pictured left) has held managerial positions in the chemical, food and beverage and capital equipment sectors, demonstrating a passion to bring stakeholders along the value chain together and to deliver consistent commercial and operational excellence.

His previous roles include, Vice President Corporate Accounts at Ecolab, Sales Director for MM Board & Paper, Vice President Sales Management at Tetra Pak, and most recently at Amcor as Global Key Account Director, based in Singapore.

Horst Bittermann, President of Pro Carton, said, “I am delighted that Winfried has joined the Pro Carton team. He brings a wealth of industry knowledge and experience, from a global perspective, and has an innate understanding of consumer trends and expectations within packaging. We know Winfried to have a ‘play to wi’ attitude, this will support the industry and Pro Carton’s members to develop to the next level.”

He continued, “I want to thank Tony Hitchin for five years of dedicated service that have put cartonboard at the heart of conversations about sustainable packaging. Businesses need to consider their choices and under Winfried’s leadership Pro Carton will further promote the sustainability credentials of cartons, positioning it as the material of choice for forward thinking brands. Packaging from nature – Packaging for nature!”

Muehling commented, “It is an honour to be appointed as the new General Manager and I am excited for the opportunities that lie ahead. The cartonboard industry has worked hard to ensure consumers see cartons as the best choice when it comes to environmentally friendly packaging. We must further stress the advantages, positioning it as a natural packaging material, produced from renewable resources, that can be recycled time and time again. I am passionate about the environment and protecting it for future generations, which is why I want to ensure cartonboard packaging becomes the premier sustainable packaging solution.”


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