Partnership Expands GPA’s Reach
The Turkish packaging manufacturer PrintPark is a new member of the Global Packaging Alliance (GPA). The alliance now unites nine independent packaging companies with the aim of enabling uniform brand presences for FMCG market leaders worldwide. The latest expansion is not only an opening towards the Bosporus, but also offers the GPA a presence with a view to the strategically important markets in the MENA region.
“With PrintPark, we are pleased to expand GPA’s position in the rapidly growing Turkish market,” says Hans-Christian Bestehorn, spokesman and founding member of GPA and managing partner of rlc I packaging group. “The inclusion of PrintPark in the alliance will benefit all brand manufacturers who want to realise a harmonised brand presence for their products with a partner in Turkey that produces packaging with high global standards. PrintPark fits in particularly well with the GPA in terms of technology, as the modern technologies used already meet the high technological standards for added value packaging of other GPA members,” explains Bestehorn.
PrintPark is a premium manufacturer of folding cartons. The Istanbul-based company’s production and processes meet the highest international quality standards. Ferit Dansik, Managing Partner of PrintPark, is particularly pleased with the global exchange. “As part of the GPA, we especially benefit from the wide know-how and experience of the other members,” he explains. Founded in 1974, PrintPark supplies the beauty & cosmetics, confectionary and drinks/spirits industries with high-end packaging products.
With the addition of PrintPark, the GPA is expanding its network to include a presence in an emerging market. Turkey’s packaging industry recorded a significant foreign trade surplus last year. According to the Turkish Manufacturer’s Association (ASD), the volume of foreign trade grew to 539 million US dollars in the first half of 2018 alone – a year-on-year increase of around eight per cent in the volume of export goods.
The GPA has already gained experience with the admission of members in emerging markets. In 2018 the Chinese premium folding carton manufacturer ZRP Printing & Packaging joined the network. The GPA, which today consists of nine independent members, enables international FMCG market leaders to build and maintain a globally uniform brand presence through harmonised and efficient packaging management. International brand owners benefit from the broad GPA network and the member companies’ proximity to local markets.
PrintPark in Istanbul, Turkey is the newest member of the Global Packaging Alliance.