Established in 1989, WBC, which has 55 employees and an annual turnover of £18m, is now a packaging and display product supplier to the speciality drinks and food sectors – it is the latest acquisition by Premier, as it expands into added-value and complementary markets and follows the purchase of lamination film supplier Zulu Packaging (Now Premier Lamination Films) in July.
Michael Beever, CEO, Premier Paper Group, says, “We are delighted to welcome the WBC team into the group and we are excited to be supporting them in the next phase of their development. Although the businesses sell to very different market sectors, many of the same values are common to both organisations. Having WBC as part of our group will open up many opportunities for all parts of the company to develop product and service offerings through the sharing of knowledge and expertise. The acquisition of WBC is an important next step for Premier as we continue to complement our traditional paper merchant business with expansion into added value sectors.”
WBC has an excellent reputation and the name has strong brand equity within its market sectors and will remain unchanged. In addition, the current management team and all 55 WBC employees will be retained to ensure the continuity of customer and supplier relationships, high service levels and to facilitate future growth.