The Paper and Packaging Board (P+PB) was recently announced as the winner of the Content Marketing Institute’s (CMI) 2020 Content Marketing Award for Best Overall Editorial.
Digital. P+PB, along with their content marketing agency, Manifest, submitted the www.howlifeunfolds.com content hub where downloads, worksheets, printables and coloring pages augment user-friendly design that re-creates the look and feel of print media in digital form. Consumer interest is growing, with Paper & Packaging – How Life Unfolds® campaign content this year alone generating a 30X increase in print and download actions on the website, a 500% increase in traffic and a 450% increase in engaged visits to experience the journalistic articles, informative infographics, listicles and videos.
“Our unique role as marketers is to share the positive sustainability story and the unique qualities of the plant-based products made by paper and packaging manufacturers,” says Mary Anne Hansan, P+PB president. “Educating consumers about the virtues of these natural products and their recyclability shows them how they can be part of the solution for our planet.”
“It is a pleasure to help this industry’s story reach consumers who typically don’t recognize the role paper and packaging products play in their everyday lives,” according to Eric Goodstadt, president of Manifest. “Generating such strong results telling this particular story in a digital format shows the strength and engaging nature of the content.”
