P+PB dates for annual ‘State of the Campaign’ report in July

The Paper and Packaging Board (P+PB) has confirmed the dates of its annual ‘State of the Campaign’ webinars on Tuesday, July 13th, Thursday, July 15th and Tuesday, July 20th for interested member company employees, media and partners.

This year, Mary Anne Hansan, President, P+PB, will discuss the campaign’s initial approach to communicating sustainability and the look and feel of the new creative designed to appeal to the younger end of the campaign demographic, consumers between the ages of 18-34 who are concerned about the environment and want to do their part.

“According to research from the Carton Council, consumers overwhelmingly agree that knowing what products are created from the materials they recycle inspires them to recycle more,” said Hansan.  “This first wave of new work brings paper recycling to life showing consumers the kinds of products their paper and packaging recycling can be turned into.”

Hansan notes that the look and feel of the new TV, print and microsite features a vibrant, colorful, animation style that resonates with the younger end of our consumer target, aged 18-34 where animated programs, video, gaming and other similar content is a big part of their lives.  “Ultimately we want consumers to know that when they choose and recycle paper and paper-based packaging, they are a force for nature,” added Hansan.

P+PB’s annual State of the Campaign webinars are open to anyone interested in learning about the Paper and Packaging Board’s consumer campaign.

Register below to attend one of four 45-minute State of the Campaign webinars:

July 13 @ 11-11:45AM EST                 July 15 @ 11-11:45AM EST

July 15 @ 3-3:45PM EST                      July 20 @ 11-11:45AM EST

Join our Newsletter

Sign up to our weekly newsletters for updates on articles, interviews and events

Sign up