James Cropper has collaborated on the creation of the Royal British Legion’s new plastic-free poppy that’s now made entirely from paper.
Working with the Royal British Legion (RBL), and design consultancy Matter, James Cropper have co-created the poppy which they believe will reduce carbon emissions by 40%. It is free from single-use plastic and can be recycled in ordinary paper recycling collections.
The design is part of the charity’s commitment to reducing single-use plastic in all its activities in a drive to be economical, sustainable, and less impactful to the environment. The new poppy maintains the iconic poppy design and leaf shape and can be fastened with a pin, inserted into a buttonhole, or stick on versions are available.
Marking 45 years of partnership with the RBL, the paper provided for the new design is made from a blend of renewable fibres from responsible sources, 50% of which has been recovered from paper coffee cup production via James Cropper’s CupCycling facility in Cumbria.
