pladis Global, one of the world’s fastest growing confectionery and chocolate manufacturers and home to iconic brands like GODIVA, McVitie’s, Flipz and Demet’s Turtles, has partnered with Coveris to transition its U.S. confectionery packaging to a more sustainable alternative. The collaboration will replace existing OPP/paper non-recyclable pre-made block bottom bags with fully recyclable paper-based ones.
The new pre-made Block Bottom Bags were developed in line with the CEFLEX circular design guidelines among others, which ensure that packaging is collected, sorted, and recycled, helping to meet EU requirements such as PPWR and to prevent waste and pollution. They are recyclable within the respective recycling streams. Designed as secondary packaging for confectionery products, the bags achieve the best level of recyclability. Thanks to Coveris’ paper converting expertise, the bags deliver a combination of machine performance, material strength, and print quality that meets the high production standards of pladis. The innovation solves long-standing challenges in paper packaging, such as cracking and fibre break in side gusset areas, which often affected the appearance and consistency of similar products.
The introduction of the pre-made Block Bottom Bag for the US market at pladis followed joint technical trials and process validation. By significantly reducing the fibre break, the new design ensures an attractive, premium shelf appearance and maintains the integrity of printed artwork, even after transport and handling. The high stiffness and dimensional stability of the paper structure support an upright presentation on shelf, while the heat-sealable top fold ensures secure sealing and fast processing on pladis’ existing packing lines.
