UK-based Paranova has partnered with British grower Flavourfresh to launch a limited-edition premium Tomalina tomato range in Asda stores, using its FibreFresh paper-based punnets.
Launched for the summer season, Tomalina invites consumers to rediscover the tomato – bold in flavour and rich in character. The range offers exclusive varieties found only in Tomalina packs, each chosen to inspire and delight, and is paired with innovative packaging designed as an alternative to traditional all-plastic formats.
Supported by half a million-pound investment in Boix punnet-forming technology, the launch marks the beginning of Paranova’s expansion into heat-sealed paper-based punnet packaging.
