PaperWorks expands MasterWorks line

Food, personal care, household product and healthcare marketers will now have access to three new coated recycled board (CRB) kraftback folding carton options that have been engineered as cost-effective, 100% recycled alternatives to virgin kraft, with multiple appearance and performance benefits.

The three additions to the recently launched new MasterWorks Ultra 100 line include Kraftback (general folding carton use), Kraftback Beverage (treated to provide tear strength for beverage applications) and Kraftback Freeze (moisture resistance for refrigerator or freezer applications.)

“With these latest introductions, PaperWorks continues to push CRB carton performance boundaries. We wanted give brand owners and private label companies many of the attributes they have come to enjoy from virgin grades, but do so with 100% recycled content fibers. With the addition of these three new kraftback grades, along with the recently launched whitepack, we can now offer multiple CRB alternatives to virgin. These options will help product marketers support their environmental initiatives, while still getting the performance and visual attributes that are critical in brand positioning,” said Brandon Clairmont, senior vice president, packaging sales and marketing, PaperWorks.

In addition to the 100% recycled content, the MasterWorks Ultra 100 Kraftback™ cartons are said to offer higher topside brightness and a wider caliper range than commercially-available virgin kraftback options.

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