Nestlé started the launch of Lily’s Kitchen in Germany in close cooperation with Panther Display GmbH & Co. KG. The company has developed and produced a 1/4 Chep display from corrugated board, which Panther delivers fully assembled to specialist retailers.
The different products, which vary greatly in their primary packaging, filling quantities and sizes, are presented on a total of five tray levels. Bags, cans, hanging goods, folding boxes and SRP variations are filled directly into the display by the Panther Display employees in the space specially created for the service offerings. According to the customer’s specifications, all Lily’s Kitchen products for healthy cat nutrition can be found in the secondary placement, ready for placement in specialist shops.
Deliveries by Panther are made by Panther Pharma Service, which was originally founded for the pharmaceutical industry. For this purpose, a space of 2,500 sqm was created for the clean room, assembly and storage areas. Now this range of services including temperature-controlled storage capacities is also used for Lily’s Kitchen. Panther Pharma Service guarantees consistently high product quality and compliance with the mandatory marketing requirements of the health authorities.
To enter the German market, Nestlé decided to take advantage of the extensive range of services offered by Panther and start a nationwide promotion. The ‘full service’ solution for packaging, assembly, development and production makes the launch of Lily’s Kitchen perfectly plannable and sustainable. The further maintenance of the secondary placements in the specialist trade, by refilling during the duration of the promotion, is easy. After use, the display is regularly sent to the waste paper recycling.
