PackageMedia, a Finnish provider of digital packaging, sought to expand its current offering by installing the HP Indigo 30000 and Print OS Siteflow in January 2017. PackageMedia were particularly eager to reach a newer segment of the market, notably through the use of digital campaigns and brand engagement via PackageMedia applications. The flexibility of the HP Indigo 30000 means that PackageMedia can do this with ease.
“We plan to engage with brands and packaging producers and offer new possibilities of promotion and loyalty via package features and lead the market in Scandinavia and into Europe,” said Vesa-Matti Marjamäki, Vice President of Sales and Development, PackageMedia. “The spirit and flexibility of HP Indigo was proof that HP is the right partner. VDP and the ability to print on our rough media substrates made our decision much easier, as well as the capability to print on both sides of the pack in a correlated manner.”